“Fake friend” is just a phrase I borrowed from the film Almost Famous. I use it to remind you that we all share the same challenge of building relationships with the people we meet through the social media networks. The networks are committed to a purpose, and that purpose is to get you more friends. […]
How to Sell in a Web 2.0 Economy
Yesterday I spoke at the 2009 Snow and Ice Management Symposium – The Four Greatest Days of Snow. Sometimes you are with a group of people and the collaborative energy is undeniable; this was one of those experiences. The snow business has changed dramatically since this organization was formed over ten years ago. Professionalism is […]
How The Future of Social Media Will Change Your Business
Yesterday morning I was making some oatmeal, which should be an unusual event in the summer, but it has been a chilly Spring here in Chicago recently with temps in the ’60’s. This particular brand of oatmeal included “dinosaur eggs.” I was kidding my son: “Hey look, I thought dinosaurs were extinct. How come their […]
How to Keep Your Customers Tuned into Your Social Media
Curiosity is one of those human behaviors you can count on when you are marketing your business. People want to know what's new, better, and different. They also want to know what doesn't work. They love to see the underdog win, and not surprisingly, they love to see the perennial leader fail. Of course, most […]
Using Superman Powers for Leveraging Your Social Media Good
We all know Superman has super powers. Yet, when he first realized he had these powers he had to make a choice about how to use them. He decided, of course, to use them for doing good things. As a result – his powers became even stronger. Good results reinforce and feed the mechanism for […]
Is Social the Currency of Success for Entrepreneurs in the New Economy?
I had the pleasure of meeting many new friends while speaking at my alma mater Miami University this past week. As they say, you can’t step into the same river twice. Yes, Miami has changed significantly for the better since I was a student there in the late ’70’s and early ’80’s. This time around […]
Social Media Wizardry – The Art of Looking Good
Putting your face in front of your company can be intimidating. Why? Well, many people are afraid that social media will cast them in a bad light. That's possible. But, if you hide behind the curtain and don't give people a clear look at who you are, then they will make their own conclusions – […]
How to Strategically Amplify Your Message with Social Media
You cannot hide who you are. That has been true for the history of humanity. Though, there are some people that like to hide. Social media is changing that. It does this by doing what it does best – amplifying who you really are. Your values, personality, and actions are all magnified, amplified, and scrutinized […]
How to Make a Video Blog Post that Communicates
CONNECT You want to get your business message out in a multi-media format so that it will be both read and watched, or at the very least, listened to. If you are lucky, you'll get all three. You see, you have no control over the environment of your audience with online media. They may be […]
How to Write for Blogs and Social Media: New Media – New Rules!
Writing for blogs and social media is changing the time honored skill of writing. The key to business blogging and social media marketing is simple. You write with a purpose. This is a skill that gets better the more you practice it. What is your business purpose? Naturally you want to do more of […]
