In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values […]
Facebook Marketing: Attracting Your Ideal Audience
September 5, 2014 by Jeff Korhan
This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan. I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you. Mike genuinely likes to help people, so listen […]
Social Business: Managing Relationships to Build Personal and Business Brands
August 29, 2014 by Jeff Korhan
This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship […]
Communicate a Bigger Vision with Content Marketing
August 27, 2014 by Jeff Korhan
If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]
Find Your Audience: How to Grow Sales with Digital Media
August 20, 2014 by Jeff Korhan
This is Episode 05 of This Old New Business weekly business podcast with Jeff Korhan. Do you often wish that media experts would just share a few of their better practices so you could adapt them to your business? Then join me and Ryan Hanley as we discuss some of the techniques he successfully used as Director of […]
Single Serve Content for Mobile Consumers
August 18, 2014 by Jeff Korhan
We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to […]
Modern Chamber Marketing: How to Successfully Build a Digital Community
August 12, 2014 by Jeff Korhan
This is Episode 4 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. Frank will share how he facilitates a vibrant Facebook group to build community that keeps its global membership actively engaged. You will find this interview especially interesting […]
What Your Business Needs to Know About Podcasting
August 11, 2014 by Jeff Korhan
If you think podcasting is for techies, think again. Apple started offering support for podcasts in iTunes in 2005, but as social media became more mainstream, it appeared that video would rule the world. It did, and to a large measure still does. What then has caused the huge resurgence in podcasts? You have it […]
Agile Selling: How to Quickly Win with Buyers Today
August 6, 2014 by Jeff Korhan
This is Episode 3 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Jill Konrath as we tackle some of the challenges of selling that are just as relevant today as they have been for probably most of the modern era of marketing. If you want to know how to sell in […]
Entrepreneurship is New: And Old and New Again
August 1, 2014 by Jeff Korhan
This is Episode 2 of This Old New Business weekly business podcast with Jeff Korhan. Welcome to the 2nd episode of This Old New Business Marketing, where Chris Brogan and I discuss entrepreneurship. You will really enjoy this conversation. Chris is a master storyteller, and one of the most respected personalities in the world of entrepreneurship. He […]
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