Selling With Social

Social media is media that happens to be social. To use it well it’s necessary to think like a media company, such as NBC, ESPN, or HBO. All of these companies manage multiple networks or channels that collectively represent their business brand for a socially influenced community. Once you develop that essential mindset you are equipped to […]

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Google for Authors Simplified

One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. About Google Authorship This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. […]

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LinkedIn Pages Like Facebook and Twitter

LinkedIn is making some smart moves to personalize LinkedIn Company Pages, effectively creating a look and feel that is much like that of a Facebook page, while also respecting the professional culture of LinkedIn. Personal is the New Professional People do business with people first, and then with the companies that stand behind them. The […]

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Why Isn’t Your Business Blogging?

As a consumer yourself, wouldn’t you like to have easy access to fresh updates concerning the products and services you regularly use? Your customers are no different. Customers have been conditioned to expect answers whenever they need them. When they don’t get what they want your reputation erodes. Knowing this, why are so few small […]

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Klout Deserves Your Attention

Until this week, online influence rating service Klout failed to earn the respect of media influentials, which obviously is more than a little embarrassing. That has now changed.  The Klout Controversy Klout measures online influence via such actions as comments, likes, and shares, depending upon the respective social media channel. You can learn more about […]

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The Collective Voice of Customers

What is the most valuable, and yet underutilized resource in your business? For most small businesses, it is your customers. The Web Serves Consumers First One of principles of the web is that it is works to serve consumers first and businesses second.  So, as they move online in greater numbers, their collective voice will […]

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Google+ Hangouts Come Alive

There is a big difference between television and live television. Live television comes alive because there is anticipation and excitement about what is going to happen next. Photographer John Butterill applied this principle to Google+ Hangouts by taking it mobile, and indeed there is an equally significant, if not remarkable difference. The short video below […]

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3 Lessons from The Social Media Olympics

Twitter and other social media channels that were relatively new during the previous Olympics have gone mainstream over the past four years, thereby making the big stage of the 2012 Olympics invaluable for learning how to use social media well. Four years ago many of us were just experimenting with this thing called Twitter. We […]

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OmmWriter for Writing Productivity

I’m writing this using my favorite blogging tool, which is OmmWriter. OmmWriter is a web application that is incredibly powerful for creating heightened states of focus and awareness that allow you to quickly find the shape of your written piece of work. It accomplishes this by engaging your senses in an artfully designed environment, one […]

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Being the Future Now

Businesses traditionally set annual goals, work toward their accomplishment, and then start the process all over again at the end of the year. The problem with this process is the tendency to stay on the same path until forced to respond to a major obstacle. A better approach, one that even larger organizations are now […]

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