When it comes to business marketing, there is an important distinction to be made between local and location. Local businesses have a distinct advantage due to their physical location – proximity to a population of potential buyers. Yet, ever business can capitalize on local, because in addition to location, it is affected by a number of […]
10 LinkedIn Tips for Growing Your Business
June 18, 2012 by Jeff Korhan
This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network, LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow […]
Facebook is Friends and Google+ Business
June 10, 2012 by Jeff Korhan
Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
Nudge the Needle to Grow
May 28, 2012 by Jeff Korhan
Have you ever made a decision to not make a change because you were afraid the result would unfavorable? After all, why take a chance on making something work a little bit better when it’s just fine right now? This often applies to our approach to technology, doesn’t it? The simple truth is the world […]
Facebook vs LinkedIn – Is a Public Company Better?
May 20, 2012 by Jeff Korhan
Now that Facebook has finally gone public, investors and marketers alike are making comparisons with LinkedIn, a social network that went public one day shy of a year ago. I bought ten Facebook shares just to have a reason to periodically check-in and stay involved with the future business plans of Facebook, more as it […]
The Art and Science of Social Caring
May 17, 2012 by Jeff Korhan
How many times have you heard someone comment that they do not care about the idle chatter their connections publish on the social networks? This may be what they enjoyed for lunch, how blue the sky is today, and that they are loving life or otherwise … HAVING AN AWESOME DAY! The truth is you […]
The Crowded Bar Test
May 3, 2012 by Jeff Korhan
The crowded bar test is a simple method for determining the best words or phrasing to communicate an essential message – especially in distracting environments or circumstances where attention spans are short, which of course is most of the time in our fast-paced business environment. Memorable is More Important Than Meaning Whether you are launching […]
Is Your Business Ready to Pivot?
April 24, 2012 by Jeff Korhan
Pivoting is a term that is well known within the circles of technology start-ups. It is one with which every small business should become more familiar. Pivoting is shifting your business strategy on short notice as a result of any number of expected or unforeseen circumstances. Today Google announced Google Drive – a free cloud computing […]
Manipulate Google at Your Own Risk
April 22, 2012 by Jeff Korhan
In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]
- « Previous Page
- 1
- …
- 10
- 11
- 12
- 13
- 14
- …
- 25
- Next Page »
