Facebook Facts and Your Business

Pew Internet recently completed a study of Facebook user behaviors that provides valuable insights that can help you more effectively use Facebook to grow your circle of influence – and business opportunities. Facebook Friends are Not Real Friends Men and women especially, and all of us in general, differ on who we consider to be our […]

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Social Business by Design

As Facebook approaches its public offering, CEO and founder Mark Zuckerberg is making one thing very clear. “The world’s information infrastructure should resemble the social graph.” In other words, your business needs to be social by design. Virtually every business in every industry needs to redefine itself around social to be relevant with the changing […]

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Google+ for Small Business: An Interview with Chris Brogan

In this interview, New York Times bestselling author Chris Brogan offers insights into the power of Google+ for small businesses. Google+ is an emerging social network that promises to challenge Facebook – especially in regards to its benefits for businesses. While Google+ is only a fraction of the size of Facebook, it is indeed backed […]

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Innovate or Die – The Race to The Top

Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]

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Google Search Plus – A New Game Changer

As Google continues to roll out their new Search, Plus Your World capabilities, there is already growing concern that they are compromising search results. Who are the most vocal objectors?  Naturally, their competitors – Facebook and Twitter. Google used to have an arrangement with Twitter to index their streaming firehose of real-time data, one which Twitter […]

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Are Competitors Your New Business Partners?

One of the trends in business today is reframing your perspective to open more doors and maximize your growth opportunities. In that regard, consider who knows nearly as much about your business as you do? And who knows as much (or more) about your industry and markets as you do? You can identify these organizations […]

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SEO for The Common Man

There are many that will have you believe that search engine optimization is a complicated science, which it certainly can be at it may be at its highest level. However, that is true with just about any endeavor. Just because you are not a culinary genius doesn’t mean you cannot cook a satisfying meal – […]

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2012 Social Media Predictions for Mainstream Small Business

The maturation of the social networking channels may well prove to be the tipping point for attracting a majority of mainstream small businesses who have yet to jump into this pond. One can understand the reluctance, especially as the noise level on the social networks continues to approach the breaking point. #1 – The Quality […]

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Forget Goals – Plan for Being Happy in 2012

Do you really want to accomplish all of those goals you’ve lined up for this year? Honestly? Or would you rather just be happy? One of the problems with personal goal setting – as with business planning and budgeting, is the tendency to extrapolate from what was achieved the previous year to reach for a […]

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