If you are invested in any of the global stock markets you recently experienced some unnerving fluctuations as valuations fluctuated by 25% or more in a matter of days. And what was the cause? Human behavior. There is no other way to explain the highs and lows. The value of those companies did not materially […]
Email Marketing Done Right
August 14, 2011 by Jeff Korhan
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]
Are Phone Calls a New Marketing Trend?
August 9, 2011 by Jeff Korhan
Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. That’s what you notice on the surface. However, taking a deeper look reveals many differences among them, including their location, years in business (1st, 2nd, and 3rd generation), product mix, competition, […]
Better Business Practices
July 24, 2011 by Jeff Korhan
Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. […]
Google Sees a Web of People
July 22, 2011 by Jeff Korhan
Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]
Will Google+ Be an Email Killer?
July 18, 2011 by Jeff Korhan
What happens when you combine the world’s largest search engine and email provider on a red-hot social networking site? Google has already integrated killer search capabilities into Gmail, which accounts for approximately 38% of all email usage worldwide. Now they are inviting you to import your Gmail contacts into Google+. In addition to that, you […]
Whole Lotta Sharing Going On
July 6, 2011 by Jeff Korhan
Sharing is a human activity that is driving the social web these days. Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves. Social Sharing and Social Graphs Anytime a link is shared on the social web it creates a node […]
Wajam is Social Search
July 5, 2011 by Jeff Korhan
Wouldn’t it be amazing to have immediate access to the wisdom and expertise of your friends when you need it the most? Meet Wajam – a new search engine that serves up search results from what is shared among your social networking friends. Ever since Facebook launched the social sharing Like button in April of […]
How to Prepare Your Business for Social Search
July 4, 2011 by Jeff Korhan
Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. It’s another great resource for you that like this blog is focused on […]
Google Gives Authors of Original Content the Spotlight
June 28, 2011 by Jeff Korhan
“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” This is a quote from Inside Search – the official Google Search blog. Originality is Art Authors are artists. They provide unique perspectives that make online content worth reading, […]
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