Trends Archives - Page 20 of 25 - Marketing Keynote Speaker, Author and Consultant

Are Your Core Values Evident in Your Social Media Marketing?

January 30, 2011 by Jeff Korhan

Small businesses today need to be authentic with all of their constituents if they expect to achieve sustainable profitability in this increasingly transparent business environment. One way to get a handle on this is by achieving clarity on company values. These core values shape the culture of a company, but only if there is a process is in place that ensures a genuine commitment to them.

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What Your Business Needs to Know About Social Graphs

January 27, 2011 by Jeff Korhan

Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them. This context tells a great deal about you – who you are, and by associations and comparisons, who you are not. All of this is going to take the accuracy of search to breathtaking levels.

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Lead Your Small Business or Risk Irrelevance

January 20, 2011 by Jeff Korhan

The reason you want to be working in your small business today is that nobody knows it better than you. For one thing, it’s personal to you, and clearly personalization is going to be highly relevant moving forward. Just know that you need to be maintaining a vibrant presence on multiple channels, which should at the very least include a blog and a business or professional Facebook page.

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Can I Help You With That?

January 19, 2011 by Jeff Korhan

Can I help you with that proclaims you are ready. You have assessed the situation and you have a solution. You understand what to do next, and you are ready to take action. When you confidently step forward to help your customers beyond the normal expectations for your role, you earn a place in their hearts, and that’s a nice place to be in a competitive business environment.

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Apple’s iPad Business to Exceed Mac Business in 2011

January 18, 2011 by Jeff Korhan

Venerable tech blog TechCrunch reported today that the iPad business is already a bigger business than Apple’s portable computer business. So if you have something to say, you need to start blogging, because the RSS technology that feeds your blog content to the inboxes and readers of your targeted audience is readily transferrable to mobile apps.

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Content Marketing and The Top Ranked 2011 Blogs

January 17, 2011 by Jeff Korhan

Content marketing is an organic, non-linear process that cannot and should not be forced. The art of content marketing is one of getting better at planting and cultivating – not harvesting. Harvesting is about you. Content marketing is about your customers. Make the effort to help them and you will never have to worry about the next harvest.

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Settling In with Social Media

January 10, 2011 by Jeff Korhan

The foundational principles of social media will not – I repeat, will not change. Focus on the qualities of social media that pertain to personalization, relationships, and other human-centric activities – and spend less time learning new technologies. You’ll never have regrets about the time you dedicate to friendships.

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Lead Your Small Business or Risk Irrelevance

Can I Help You With That?

Apple’s iPad Business to Exceed Mac Business in 2011

Content Marketing and Social Media for Business

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