Now that you’ve established your 2011 goals you may be having some doubts about how you will go about achieving them. This may be a good time to consider rethinking how well your business model is working to accomplish your small business objectives.
Small Business Trends for 2011 – Relevance
December 29, 2010 by Jeff Korhan
What is REALLY driving the decisions of your customers? If you think you know, you are probably wrong. Why? It takes years to determine what drives the buying behavior of your best customers.
Small Business Trends for 2011 – Accessibility
December 28, 2010 by Jeff Korhan
Trends are not predictions. They are what is happening now that merits your attention. If you are a forward thinker, you pay attention to trends because you want to move your business forward. Ask yourself what you want. You want information. You want answers. And the only way to get that is to have access.
Small Business Trends for 2011
December 27, 2010 by Jeff Korhan
You can see that 2011 will be a year of taking what we learned in 2010 to the next level. As social media goes mainstream, more personalization will be expected. You have to really make that shift in your marketing to something you do WITH your customers. Like it or not, they are your new business partners.
2011 – The Year of Relevance
December 13, 2010 by Jeff Korhan
Social media has heightened our awareness of relevance. Location, location, location is now being replaced by search, search, search. To that you should be aware that if you expect to be found with the plethora of search engines that can target search with laser accuracy, you need to keep one thing in mind – tag, tag, tag.
Using Social Media to Enhance Your Sales Process
October 29, 2010 by Jeff Korhan
Using technology to collaborate with your prospects and customers respects their valuable time – while also making the most of yours. Now you can use social networking and marketing to share the information that is necessary for prospects to learn what they most need to know about you and your business, and to encourage more qualified inquiries.
QR Codes for a Good Cause
October 26, 2010 by Jeff Korhan
QR Codes are currently a thing of curiosity. Yet, the more everyone gets familiar with them, the more likely they will find practical uses. This is another example of social entrepreneurship in action, a trend that you should consider for your small business. Remember that markets are communities. Help them and you may be surprised at the mutual benefits.
QR Codes LIKE Your Facebook Page
October 18, 2010 by Jeff Korhan
QR Codes will play a significant role in the future of social media marketing. The concept is very simple: these graphic representations of digital links instantly connect mobile devices to your social media marketing – including the LIKE button to your Facebook page.
How Sharing is Redefining Business and Marketing
October 17, 2010 by Jeff Korhan
The value that resides in our social media communities is much greater than we realize. And thanks to the power of technology, these little pieces of shared wisdom can be accumulated, curated, and applied for the benefit of that community – benefitting both the community and your small business!
How Facebook is Humanizing Search
October 14, 2010 by Jeff Korhan
Facebook’s internal search engine is powered by Microsoft’s Bing. Now they are taking their partnership to the Web where they will use instant personalization to add context to searches – through the wisdom of friends – your friends, and your mutual friends. The context of your content is what is relevant to your expertise. Facebook is arguably the only platform that provides that context.
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