The first post of this series focused on the Web marketing concept of freemium, and how to successfully integrate it into your small business marketing. In all of its forms, sharing is another means for giving away free content, products, or services — and it is one that you should strongly consider incorporating into […]
What's Inside Matters Most
September 28, 2010 by Jeff Korhan
In challenging economic times such as these, consider measuring your work against benchmarks of what is possible, as opposed to what is presently being done. This will help you avoid outside influences that will distract you from what matters most for your small business.
Free-for-All Web Marketing – Part 1
September 27, 2010 by Jeff Korhan
Freely sharing content on the Web is one of the most powerful methods of marketing available to your small business today. Yet, it is also one of the most misunderstood.
Why Mobile Marketing is Essential for Your Small Business
September 20, 2010 by Jeff Korhan
Small businesses do not have the resources of larger companies, which is why they have to rely on what they do best – being flexible and maneuvering with greater speed. This is why mobile devices are ideal for capitalizing on your small business capabilities.
Where Do You Get Your News?
September 14, 2010 by Jeff Korhan
A recent Pew Report indicates nearly 34% of the respondents in their survey are now getting their news online. This is significant for small businesses. While radio and newspaper news sources are losing ground, television is indeed holding its own. Yet, what is significant is that most small businesses have never had the financial wherewithal […]
Marketing with New Media in Mind
September 7, 2010 by Jeff Korhan
You have so many more options with new media for monitoring and tapping into the minds (and hearts) of your prospects and customers. The key is to have a strategy for using these tools to achieve the right frequency, sequence, and periodic calls to action that help you to grow your small business community.
Fusing is Confusing: How To Uncomplicate Your Marketing
September 6, 2010 by Jeff Korhan
It is essential that your potential customers instantly get what your company is all about – what you do and why you are a best choice what they want. This is especially relevant these days when more of your marketing is happening online. The words you use have to be carefully chosen.
Want To Be A Small Business Celebrity?
September 1, 2010 by Jeff Korhan
A small business celebrity is not the one who craves media coverage and recognition. True business celebrities are recognized leaders. They have earned a place in their profession for being relevant sources of valuable information. This is why they are sought out for their honest opinions on best practices and business trends.
Oops! Sorry, We Goofed
August 31, 2010 by Jeff Korhan
If you have been receiving emails that apologize for minor mistakes made in emails previously sent from the same source, then you are not alone. This is a new email marketing tactic that is a direct result of our social media influenced marketing environment. Mistake Marketing When I first started noticing this email strategy, my […]
Social Media and Small Business Marketing to Older Adults
August 29, 2010 by Jeff Korhan
Everything we do in life is driven by the desire for happiness. As we get older, there is a tendency to rely on what has made us happy in the past, which of course prevents us from making new discoveries that may well work better. This to me explains why older adults who were previously […]
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