A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate – in other words, succeed. My friend Richard Heller and me at a Green Industry Event The Paradox of Social Media Technology This study validates what […]
The Bright Side of Losing Social Media Privacy
August 22, 2010 by Jeff Korhan
From an early age, we have all witnessed countless circumstances that we have deemed unfair. And while many are bemoaning their loss of privacy on the social networks, they should be welcoming that very thing that will indeed make this world a more equitable place – and that includes our business environment too. People Talk […]
Locate Your Friends with Facebook Places
August 18, 2010 by Jeff Korhan
The new Facebook Places location-tagging feature that is due to launch any day now is sure to reignite the privacy debate. It appears to have the capabilities of location-based services such as Foursquare, Gowalla, and Loopt, and a whole lot more. If you are unfamiliar Foursquare, this post will give you an overview of one […]
Merging Your Social Media Communities
August 16, 2010 by Jeff Korhan
One reason associations and other organizations hire speakers and consultants like me is for our unique perspective – one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks. So, my question is this: Why is it that […]
A Social Networking Theory
August 15, 2010 by Jeff Korhan
Today I attended a local networking event with my son Zak for incoming freshman from the Chicago area attending The Ohio State University this fall. It occurred to me that networking is much more effortless these days, and my theory is we can thank social media for this. Instant Engagement We have been trained […]
How Social Media is Revolutionizing the College Textbook Market
August 10, 2010 by Jeff Korhan
In every industry, including the one that your small business inhabits, there are very likely antiquated practices that market forces will eventually address as more information is shared throughout the social Web. The College Textbook Market Considering the college textbook market, I'll admit to having only an average understanding of what it takes to produce […]
Lighten Up Your Social Media Life
August 3, 2010 by Jeff Korhan
There is an emerging trend on the social networks to lighten up or simplify your approach, methods, and even your content. One very plausible reason for this is to be consitent with the times. This economy is teaching us to be efficient. This means developing more sustainable methods in all that you do, including social […]
Beta Your Small Business Innovations
August 2, 2010 by Jeff Korhan
One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time. Software and technology companies in particular focus on intensive development efforts in order to release their latest technologies on a timely basis. You can do the same. […]
High School Reunions – The Ultimate Social Meet-Up
August 1, 2010 by Jeff Korhan
This past weekend I attended my high school reunion. Naturally, the conversation often drifted to Facebook – who is using it and those that still refuse to embrace this social platform. I walked away from this experience realizing that high school reunions may well be the model for social community meet-ups. Social Meet-Ups If you […]
Small Business Lessons from the BP Flap
July 25, 2010 by Jeff Korhan
Click image to enlarge. The fiasco involving British Petroleum's response to the unfortunate oil rig accident – and the catastrophic environmental impact that followed, is a case study that all of us can learn from. And we should learn from it, because accidents can and do occur every day in many different industries – involving […]
