SocialMention is a a real-time search platform that can help you to monitor your small business brand or personal online presence so that you make them even better. Click to Enlarge Real-Time Search I've previously commented on Collecta and Topsy for doing real-time search. What I like about SocialMention is that it not only provides […]
Watch Your Social Media Language
July 13, 2010 by Jeff Korhan
Skilled social media practitioners are always mindful of their keywords for search engine and social media optimization. But that's not what this is about. There is another language that affects the effectiveness of your social media message in even subtler ways. I'm talking about the words that can add an element of style to your […]
Email Marketing Service MailChimp Likes Facebook
July 9, 2010 by Jeff Korhan
MailChimp continues to earn a place with small businesses as an email marketing service that is very user friendly and incredibly functionality. In less than a week they are going to step things up even more when they allow you to add the Facebook Like button to your email campaigns. Why Facebook Like for Email […]
Helping Small Businesses Embrace Social Media
July 7, 2010 by Jeff Korhan
The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%. There are some recent developments that suggest we may finally be moving closer to improving on those numbers. So, lets put on our small business hats (we wear many of them!) and take a look […]
Small Business Marketing Talk – #8
July 6, 2010 by Jeff Korhan
This issue of Small Business Marketing talk is an example of how social media can work to bring people together to accomplish practical business objectives. In this example, it just so happens that one of the participants is me. Cultivating Relationships and Business Ventures Chris Heiler is a green industry professional that I met about […]
Kids Want Social Content Too
July 5, 2010 by Jeff Korhan
Facebook is Dying Recently, my daughter matter-of-factly suggested Facebook was dying. OMG, is she crazy, I thought? Given that she is an honors marketing student at Indiana University, and a member of The Facebook Generation, I tend to pay attention to what she has to say about this arena where I focus my business efforts. […]
Why Flickr Will Not Flameout for Small Business Marketers
June 24, 2010 by Jeff Korhan
In addition to to the recent improvements this week at Flickr that make for a superior user experience, there are other reasons why photos will continue to hold their own on this social Web. Flickr Facelift The most noticeable improvement on Flickr is that the images are now 30% larger. It really makes for a […]
Social Media Observations
June 23, 2010 by Jeff Korhan
One of the challenges for those of us that help others with their social media work is meeting them where they are. These personal observations are as relevant for beginners as they are for the rest of us. There are Few Social Media Experts It's one thing to call yourself an expert, and another to […]
Collaborative Communities Work
June 22, 2010 by Jeff Korhan
When you allow a community to work together to solve problems, you get a better result because they are self-motivated to develop collaborative solutions. My 18 year-old is working two summer jobs – one as a lifeguard at the local pool and another as a "model" for an outlet of a national retail clothing company. […]
Social Media Calls for Candor – Not Commercials
June 13, 2010 by Jeff Korhan
Small businesses may not be the only ones that are late to the social media party. It turns out global corporations are also in the dark when it comes to recognizing how marketing has changed in this increasingly social business environment. When I watched a couple of television commercials yesterday, I really felt bad […]
